lycos
Lycos, Go Get It!
Prior to the record-breaking IPO of Lycos Inc. — an internet search technology developed at Carnegie Mellon University — Doren Berge was recruited by investors to serve as Creative Director responsible for all online and offline design management including web production, product design, corporate identity and visual communications.
While at Lycos Mr. Berge managed staffing and resource development while collaborating with various agencies and design firms including Wallace Church Associates, Bozell Worldwide, Hill Holiday, Mullen Advertising and Digitas — developing brand aesthetics, product messaging, online and offline marketing campaigns.
Early in his Lycos tenure Mr. Berge developed the "Go Get It" search button as a trade marketing device and corporate dress element. This icon served as the cornerstone for 3 major media campaigns and today remains an internationally recognized brand icon.
Mr. Berge also created, staffed and managed the Lycos User Experience Group and Usability Lab. Leading a world class team of researchers and designers, the Lycos User Experience Group evolved into a "value-add" business unit providing research services to Lycos partners such as Web MD, Barnes & Nobel, CDnow and Fox Sports.
The Lycos growth strategy depended largely on the acquisition of complimentary internet brands including Tripod.com, Angelfire.com, Matchmaker.com and Gamesville.com and others. Mr. Berge oversaw the design and integration of the Lycos multi-brand Network. Including all of Lycos' content and commerce destinations (music, entertainment, shopping, etc.), all of Lycos' content Partners (Fox Sports, Barnes and Nobel, CD Now, Web MD, etc.) and all of the Lycos flagship Internet Brands.
[ More: Creative Management: Gamesville.com ]
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