capabilities
Over the course of 7 years the Lycos User Experience Group conducted extensive, competitive research — focused on product functionality, user behavior and brand perception.
Information Architecture | User Experience
"Your brand is created out of customer contact and the experience your customers have of you"
- Stelios Haji-Ioannou, Chairman; Easy Group
Successful branding and communications may lead customers to your website but what happens once they arrive? If a new visitor does not recognize value, or locate desired information within 2-3 clicks, it is very likely they will abandon your site and visit a competitor. For better or worse the experience of using your web site will leave a lasting brand impression.
More than anticipating needs and desires, a successful site design will communicate added value with every screen. Like a good conversation, "user centered design" will facilitate a meaningful exchange if information and value. The behavior of your web site is the personification of your brand. Trustworthy behavior will earn customers and their loyalty.
During his tenure as Creative Director for Lycos Inc. Doren Berge created, staffed and managed the Lycos User Experience Group and Usability lab where he and his team conducted extensive, competitive research — focused on product functionality, user behavior and brand perception. Research experiments included field studies, Eye-Tracking and routine user testing to optimize user experience and product performance.
Over the course of 7 years the Lycos Design group — staffed by a world class team of researchers, and designers — observed and analyzed hundreds of hours of user behavior including commerce transactions, information gathering and social networking. Having institutionalized User Centered Design within the Lycos Network, the Lycos User Experience Group grew into a "value-add" business unit providing research services and design recommendations to partners such as Web MD, Barnes & Nobel, CDnow and Fox Sports and more. In turn providing Mr. Berge and team the opportunity to study on-line interactions with many of the worlds largest consumer brands. Down to Ground brings this vast experience and user centered approach, to every assignment.